How can an organization innovate systemically to flourish in today’s complex and uncertain environment? According to the Imagineering method, an organization can transform the enterprise logic (from the industrial exchange logic towards the logic of value co-creation and open innovation in the connected society) by reframing the business conception in the narrative mode. This reframing creates the conditions in which the collective creativity is enabled in a strategic direction as to make the organization more adaptive in today’s more complex environment. The workshop will focus on three things: articulating the method; illustrating the method with older and newer case materials; evaluating the method interactively on its potential to cope with all kind of complex problems in society.