On Tuesday the 10th of February 2015 the third and last edition of the ‘Open Your Mind’ event took place. This edition represented the Implementation part of the three editions. As we advance deeper into the networked knowledge society, we start to realise that our managerial and governance systems and our thinking are stuck in the industrial era.

It is time for reinventing management. To cope with these changes in society, it is important to be up to date with current research and books about these topics. On the ‘Open Your Mind’ evening there were three books presented. Each offering an understanding of the management issues that arise when ‘continuous creative business development’ has to be a core competency of the organisation, recognizing the difficulties in the simultaneous orchestration of the existing (transaction) and the innovative (transformation) activities in the field of product and/or market and/or primary process.

The three books; ‘Conscious Capitalism’, Liberating the Heroic spirit of Business by John Mackey and Raj Sisodia, ‘Effectual Entrepreneurship’ by Stuart Read, Saras Sarasvathy,Nick Dew, Robert Wiltbank, Anne-Valérie Ohlsson and ‘Leading from the Emerging FutureFrom ego-system to eco-system economies by Otto Scharmer and Katrin Kaufer, 2013, Berrett-Koehler Publishers, were each presented by a pair of Master students of the Imagineering Academy.

Dr. Liliya Terzieva, lecturer at the master Imagineering, hosted the evening; she presented the students and empowered the discussions that took place. During the evening the guests were invited on three different stages, each representing one book. The guests were able to visit all stages and to collect a business card from each book.

The Imagineering master students made sure that the last edition of the ‘Open Your Mind’ event was an interactive edition with many discussions, small workshops and other forms of interaction.

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